What Opportunities will 2018 present to you?
2018 provides us all with new opportunities and challenges. Competitors introducing new products, or re wrapping the same products with new names in an attempt to entice new or existing customers.
Road safety remains the same going into 2018 as it was in 2017. The usual selling points are made regarding the threats of prosecution if companies are found wanting in the road safety management department. Threats of directors being prosecuted, prison, fines and loss of reputation. But do not despair because there are loads of organisations queuing up to sell you solutions to problems you did not know you had.
The cost for enlightenment can be substantial, not just financially but in lost opportunities if you buy the wrong solutions. Is the solution right for you or right of the person selling it to you?
Published casualty statistics remain broadly the same with very little change year on year. Opportunities for reducing the numbers of young drivers killed or seriously injured on our roads continue to be missed in my humble opinion, as focus has been on the introduction of the new driving test format which sees the increase of the independent driving phase of the test up from ten to twenty minutes, the introduction of the sat nav and some changes in the manoeuvres to make the test more reflective of real driving. Whilst I broadly welcome the new driving test format I am not convinced it will significantly help to reduce the number of road causalities. Graduated licences and the use of telematics may.
The biological reality is that the risk taking part of our brains do not develop until we are in our early 20s. Some young drivers will continue to take risks until they mature and will inevitably be at risk until they grow up. However, not every young driver is a high risk and we need to avoid broad sweeping generalisations that vilify young drivers. The reality is that most young drivers, whilst they lack experience, are thoughtful and responsible. As their on road experience increases they mature as drivers and risk goes down. However, what are we doing to address the perception of driving skill v the reality gap? The driving displayed which may very well mimic mum and dad’s driving, the acceptance of speeding as socially acceptable, risky overtakes, road rage, showing off and the roles of negative and positive peer pressure?
So what has all of this got to do with your company drivers? How good are your drivers? Who sets the standards? What are the effects of peer pressure, management and team expectations to meet targets? What about mature drivers who know the risks but choose to ignore them for the noble cause of the business?
What are you going to do in 2018 to identify and manage risk?